Introduction

Real Estate Co., a well-established Realtor in Medicine Hat, Alberta, is renowned for their personable approach, strong community presence, and trusted brand identity. With roots stemming from a family-run business, Real Estate Co. has positioned itself as a familiar face in the community, thriving on meaningful connections.

As the business grew, Real Estate Co. faced the need to expand its team. The departure of their current Administrative Assistant/Realtor®, who was relocating to another city, left a critical gap. For the first time, the owner needed to hire an exclusive assistant but lacked the time and expertise to manage the recruitment process. Recognizing the challenges ahead, the owner reached out to Tina Leisle, founder of Red Rock HR Ltd., to leverage her HR expertise and beta-test EmployBridge, an innovative recruitment platform.

Problem

Real Estate Co. encountered several challenges during this hiring process. The owner wanted to ensure their business operations continued seamlessly while hiring the right candidate for the team. However, they faced significant obstacles:

1. Limited Time and Expertise: The owner lacked the bandwidth to handle recruitment, a process that often requires 20–25 hours for even a front-line hire.

2. Compliance Concerns: They were unfamiliar with employment standards, contract creation, and other legal requirements for hiring.

3. Productivity Risks: Shifting focus to recruitment could compromise the owner’s productivity and reduce profits during a busy period.

4. Pressure to Hire Quickly: The owner needed to find a replacement promptly to ensure someone was always customer-facing.

These challenges highlighted the need for professional assistance to streamline recruitment, ensuring compliance and efficiency while minimizing disruptions to the business.

Action Steps

To address these challenges, Real Estate Co. partnered with Red Rock HR Ltd., which implemented a structured and comprehensive recruitment process. The following steps were executed:

Discovery and Consultation

• Step 1: A discovery lunch provided an opportunity to discuss concerns, goals, and expectations.

• Step 2: The owner completed an Employer Profile Questionnaire to outline their hiring needs and preferences.

• Step 3: A formal consultation meeting helped refine the hiring strategy and address specific challenges.

Full-Cycle Recruitment

Red Rock HR managed the entire recruitment process through their EmployBridge program, including:

• Crafting a tailored job description and advertisement.

• Advertising the position on multiple platforms, including EmployBridge, Indeed, LinkedIn, and local chamber resources.

• Launching social media campaigns to maximize visibility.

• Screening candidates, including resume and cover letter reviews, and selecting top candidates for interviews.

• Designing custom interview questions and conducting interviews with the top five candidates.

• Completing reference checks and assisting with final candidate selection.

• Developing an employment contract and presenting the offer to the chosen candidate.

• Preparing a detailed welcome package and first-day letter for the new hire.

• Closing all job postings and notifying unsuccessful candidates with professionalism.

Custom Templates for Future Hiring

Red Rock HR also provided Real Estate Co. with templates for:

• Job descriptions, advertisements, and contracts & templates

• Interview and reference check questions & templates

• Welcome and onboarding letters & templates

These resources ensured the client could handle future hiring needs with greater efficiency and confidence.

Results

Red Rock HR’s structured approach delivered outstanding results for Real Estate Co.:

1. Perfect Candidate Found: The new hire brought branding expertise, experience, and enthusiasm to help grow the business.

2. Increased Confidence: With guidance during interviews and reference checks, the owner gained confidence in the recruitment process.

3. Efficiency for Future Hiring: The provided templates streamlined hiring for future roles, saving time and effort.

4. Industry Ripple Effect: The success of this recruitment process inspired other Realtors in the community to evaluate their hiring practices, leading them to reach out to Red Rock HR for support.

5. Client Satisfaction: The client was thrilled with both the process and the results, appreciating the professionalism and attention to detail that ensured success.

Through this process, Real Estate Co. moved closer to its goal of building a sustainable and efficient team while focusing on its core business operations. The owner also gained valuable insights into the hiring process, empowering them to grow their business and brand with confidence.

Does your organization face similar hiring challenges? Are you looking to grow your team while maintaining efficiency and compliance?

Red Rock HR Ltd. specializes in turning recruitment challenges into seamless solutions. From crafting job descriptions to onboarding the perfect candidate, we handle every step of the process so you can focus on what you do best. If its front line or a specialized role, Red Roch HR Ltd can assist you with the hiring process.

Schedule your free consultation today and let us help you build the team you need to achieve your goals.